The Senior Lead Generation Manager will be will be responsible for designing and driving a comprehensive demand generation strategy, spanning from acquisition to engagement to conversion. Qualified candidates must have both B2C and B2B marketing experience.
The ideal candidate thrives on metrics and is an expert at using marketing automation tools to develop marketing campaigns that optimize the flow of qualified leads to sales. Proven expertise in creating and executing multi-touch demand creation programs that leverage both inbound and outbound tactics.
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