Channel Marketing Specialist

Overview

The Channel Marketing Specialist is instrumental in driving revenue through our Worldwide Partner network.  This role requires an experienced marketing professional with an understanding of marketing programs for all types of partners including:  etail, distribution and the reseller channel. This role is directly responsible for joint marketing programs, launch activities, events, sales promotions, partner communications, partner portal management, partner training and enablement.

Responsibilities

  • Design and implement all channel marketing activity to drive growth via our channel partners
  • Develop, execute and manage sales / marketing programs for key partners
  • Develop the partner communications plan, then craft and send communications on an ongoing basis via emails and newsletters
  • Manage Company / Partner events, conferences, trainings, meetings and webinars
  • Ownership of the Partner Portal – all content, Partner qualification and onboarding and on-going management of the Program
  • Evaluate and measure the Sales / Marketing process, and where necessary establish more and consistent ones.
  • Update company website and partner portal as necessary
  • Work on Tradeshow coordination, logistics and collateral as needed
  • Assist in updating product collateral, data sheets and descriptions

Qualifications

  • Team oriented with a desire to win
  • Strong interpersonal skills and presentation skills
  • Ability to work in a fast paced environment
  • A track record and experience in Marketing programs
  • Able to effectively prioritize and manage multiple tasks and deadlines
  • Strong writing skills are imperative
  • SalesForce, Zoho experience
  • Experience of developing and execution of a marketing plan
  • Experience in an early stage company is a plus.
  • Some travel will be required (10-15%)
  • Bachelors degree required

Drobo Benefits

  • Competitive Pay and Incentive (Stock Option) plan
  • Comprehensive benefit plan
  • 100% Medical, Dental, and Vision Coverage
  • Unlimited Vacation Plan

Drobo appreciates your interest in our company. We are an Equal Opportunity Employer.

If you are interested, please send an email to jobs@drobo.com with your resume and experience.

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