StorCentric’s Drobo Recognized in the 2020 CRN® Partner Program Guide

Acknowledged for Drobo Partner Advantage Program (DPA) Which Enables Partners to Increase Sales Revenue, While Offering the Best Storage Solutions for Businesses

SUNNYVALE, Calif., March 30, 2020 — Drobo, a StorCentric company and the award-winning provider of storage solutions for businesses, professionals and consumers, announced today it has been recognized by CRN®, a brand of The Channel Company, in its 2020 Partner Program Guide. This annual guide is the definitive listing of the most rewarding partner programs from technology companies that provide products and services through the IT channel.

The Channel Company’s research team analyzed each vendor’s partner program to compile this guide. Each was scored based on several factors, including investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication. Based on that assessment, Drobo’s partner program stands among the top in the IT channel, providing excellent value and support for solution providers.

“With the speed and complexity of technology today, solution providers need partners that can keep pace and support their growing business,” said Bob Skelley, CEO of The Channel Company. “CRN’s Partner Program Guide features insight into the strengths and benefits of each company’s program to identify those that truly support and drive positive change within the IT channel.”

The Drobo Partner Advantage (DPA) is a worldwide channel program, designed for Value-Added Resellers (VARs), System Integrators (SI), and Solution Providers (SP), that provides partners with a solid infrastructure to sell and support the Drobo family of products. The DPA program provides a collaborative, profitable partnership that enables partners to increase their sales revenue, while offering the best storage solutions for businesses. DPA is ideal for partners selling storage products into a variety of markets, as well as expanding and complementing their current storage portfolio. The DPA partners are recognized and rewarded for the value they offer in the marketplace, as well as their level of investment in Drobo.

“We are indeed fortunate to have the opportunity to work with many of the world’s leading VARs, SIs and other solutions providers. Together, we are able to provide small-to-medium businesses and individual professionals an unprecedented combination of sophisticated data protection and management features, affordable capacity, and ease-of-use,” said Read Fenner, Vice President of Global Sales, StorCentric, parent company to Drobo, as well as Nexsan, Retrospect and Vexata. “With feedback from our strategic partners, many of whom have advised us that Drobo solutions and our DPA have served as a cornerstone of their success, we continue to engineer and deliver products designed to exceed customer requirements, as well as enable our partner’s to enhance their trusted advisor status and bolster bottom lines.”

The 2020 Partner Program Guide will be featured in the April issue of CRN® and online at

Tweet this: StorCentric’s @Drobo Recognized in the 2020 @CRN Partner Program Guide @StorCentric #SMB #Prosumer #DataStorage

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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About Drobo
Drobo makes award-winning storage solutions that provide an unprecedented combination of data protection, expandability, and ease of use. Based on the patented and proven BeyondRAID™ technology, Drobo delivers the best storage experience ever for hundreds of thousands of consumers, professionals, and businesses. For more information, please visit:

About StorCentric
StorCentric provides world-class and award-winning storage solutions. Between its Drobo, Nexsan, Retrospect and Vexata divisions, the company has shipped over 1M storage solutions and has won over 100 awards for technology innovation and service excellence. StorCentric innovation is centered around customers and their specific data requirements, and delivers quality solutions with unprecedented flexibility, data protection, performance and expandability. For further information, please visit:


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Drobo PR Contact:
Taylor Hixson
Touchdown PR

The Channel Company PR Contact:
Jennifer Hogan
The Channel Company